Sellpy is a platform from H&M to buy and sell second-hand clothing. The Dutch version has now also been launched, after being a success in Sweden and Germany.
Sellpy is a black and white website with blue and orange-red accents. The website also uses colorful photos that show the products well. Ilustrations can be seen all across the website that use the branding colors.
The products and product categories are shown in rectangles that are placed in a grid. By always using the same width for the columns, the website looks minimalist and predictable. By constantly changing the content of the blocks, a welcome variation is created.