Own Identity

Designed by: Own Identity

Own Identity is an agency based in Amsterdam. The company has been designing websites and visual identities for over 10 years.

Own Identity's website has a very minimalistic look, with a focus on typography. The minimalist look is enhanced by the color palette; black and white is combined with gray and light blue.

The typography consists of two fonts; one sans serif that is mainly used for titles and one serif for the running text. In the titles words are occasionally outlined to make them stand out.

The work is shown in colorful, square photos placed in a tight grid. By varying the grid in width, an exciting composition is created.

Subtle details, such as the background that changes color and the services that scroll across the screen, complete the website.