QWIC wants to seduce people to use an electric bicycle, instead of a car. QWIC offers various bicycles, from folding bicycles to comfortable city bicycles and fast performance models.
The website immediately stands out because of the blocks that divide the homepage into different sections. This makes it easy to navigate to other parts of the website.
A little lower on the page, colorful photos are placed on a beige background, accompanied by black text. The headings are placed in a large letter type, which makes them stand out well. The photos break out of the grid, giving the website an interesting look.
In addition to beige, black and white, the website uses orange. This branding color is used sparingly across the website and is mainly used as an accent color.