Happiness Abscissa (Ha) is a line of scents and candles created by a neurologist, psychiatrist and artist.
The website has a artisanal look. This is partly achieved by the illustrations made with watercolor. These illustrations seem to be cut out in abstract shapes.
There are also product photos used, which have been placed at what seem random positions. This contributes to the handmade look.
The typography adds extra class to the website. A classic font (Zapf Humanist 601 BT) is used in different sizes.
The color palette also feels classy. Black and white is combined with yellow, turquoise, green and orange.
The parallax effect, where some illustrations scroll faster than others, creating a 3D effect, is a nice detail.