Generation

Designed by: Studio Smink

Generation helps project managers with recruitment, working and learning. Generation mainly works with starters and young professionals.

The website immediately stands out because of the hand-drawn illustrations. The artisanal look is enhanced due to the animations.

The animated yellow line guides the website visitor through the page and thus indicates a reading direction. Readability is further enhanced by the typography. The black letters on the white background provide a strong contrast. The font (Hevetica) is also easy to read.

Besides the abundance of black and white, yellow is also used on the website. This yellow doesn't stand out much due to the white background, but contrast is not affected due to the use of the color.

Colorful photography is used on the website. These are shot with a calm background, which makes them blend in well with the rest of the website.