KaDeWe

Unknown designer

KaDeWe (short for Kaufhaus des Westens) is a German department store. The largest department store of Europe is located in Berlin.

The website looks very minimalistic; the only colors used on the website are black and white.

Simple photos are used to display the products flawlessly. The photos use a soft color palette or are shown in black and white.

The blocks, where the photos serve as a background, are placed in a predictable grid and thus contribute to the minimalist appearance.

White text is placed over the images, in a modern sans serif font. These titles are shown in capital letters. In addition to the sans serif font, the KaDeWe website also uses a serif font. A beautiful detail on this clean website.