The Big Green Egg is a komodo barbecue, with a ceramic bowl and lid. The barbecue from Japan has been in the American company's range for decades.
Appropriate to the name of the product, the color green is used on the website. A dark shade of green is combined with a lot of black and some white.
Colorful photography adds some necessary color to the website. This results in a simple but powerful design in combination with headings in white and all caps.
Squares and rectangles placed in a grid contribute to the no-nonsense look of the website.