HOF sells event technology from Mettingen, Germany. The company was founded in 1997 by the mechanical engineer Hans-Wilhelm Flegel.
The website immediately stands out because of the color red, which is combined with a lot of white. Dark gray is used for the text.
The font used on the website is Avenir Next. In combination with the bright red, this gives the website a retro look.
This is further enhanced by the silhouettes, which are used on the homepage for the product categories. The bright red border that is placed around it contributes to the technical appearance of the website.