Hotjar offers tools for website owners to easily map the behavior of their visitors. Heatmaps, recordings of website visitors and feedback forms are all available.
The Hotjar website uses the color red in combination with a lot of white and light gray. A bright turquoise is used as an accent color.
These colors are also used in the illustrations. Thick black lines and organic shapes give the illustrations a cartoon-like appearance.
The typography also uses black and gray. A classic serif font is combined with a modern, slim font. Call-to-action buttons use the red branding color for the background and bright white is used for the text, so that the buttons contrast well with the rest of the website.