Allbirds makes sneakers that are designed with the environment in mind. For example, wool, wood and sugar cane are mainly used as materials.
The Allbirds website makes extensive use of colorful product photos. These photos are occasionally interspersed with simple illustrations and GIFs, both of which are subtly animated. The colors used in these illustrations (black and white) give them a minimalistic appearance.
The minimalist approach is visible throughout the entire website. Plenty of white space and simple typography add to the minimal design.