Labfresh designes shirts and t-shirts with Freshcore technology, which makes them stain and odor repellent. These shirts can be ordered straight from their webshop.
The website has a simple, almost minimalist appearance. The product is shown in the header in a photo on an solid background with plenty of white space.
Animated icons are used under the header to illustrate the characteristics of the garments. These icons also have a minimalist appearance and fit well with the rest of the website.
A lot of white space is also used on the rest of the website, in combination with colorful photos that highlight the products well. White is matched with orange, turquoise and (light) blue.
Labfresh's typography also uses a minimalist approach; one thin font is used in various sizes in the colors black and white.