TRAFFIC is a full-service internet agency based in Clawson, a suburb of Detroit (USA).
The website has a very minimalist design, with a focus on typography. A beautiful modern font (Moderat) is used here in various thicknesses and sizes. By mainly using thin weights, the website comes across as modern.
The use of color is also minimalistoc. Black and white take the lead, accompanied by yellow, which is mainly used as an accent color.
Colorful photos show the work well. These photos are shown in rectangular blocks placed in a grid. These blocks take up exactly half of the screen, adding to the minimalist feel.