EssilorLuxottica

Unknown designer

EssilorLuxottica is a French-Italian company known for the eyewear brands Ray-Ban and Oakley. EssilorLuxottica is also the company behind Pearle and Eye Wish.

The holding company's corporate website has a modern, minimalistic look. This is partly due to the simple color palette; black and white are combined with light grey. Where white and black are mainly used for the text and as the background color of text blocks, we mainly see gray appearing in the background.

The website also uses colorful photos, which brighten up the look.

The typography contributes to the minimalistic character of the website. We see only one sans-serif font (Avenir Light) consisting of simple shapes. The font is used in different sizes, and we also see italic text here and there.

The text is placed in several blocks with lots of white space. These blocks are arranged in an asymmetric grid, which makes the website less predictable and boring.

 

EssilorLuxottica Typografie EssilorLuxottica Grid