Bloomon is a webshop where you can easily order flowers. In addition to bouquets, bloomon also sells vases and subscriptions that give you fresh flowers at a fixed time.
The bloomon website looks modern and minimalist. This is partly due to the focus on the colorful photos and the sleek typography.
The use of color also contributes to this look. Only a few colors are used; dark gray text on a white background with some pink, beige and orange here and there. These colors give the website a friendly look.
The typography also looks minimalist. A thin sans serif font (Patron) is used in various sizes and thicknesses to indicate hierarchy. Capitals are also used here and there.