Fundamentals is a cloud expert and provides various cloud solutions and services.
The Fundamentals website stands out because of its fresh use of colour. A lot of white is combined with black and pastel colors orange, yellow, green and blue.
In addition, colorful photos and videos are used, which focus heavily on people. This gives the website an extra personal touch. The light colors mean that some text is not always legible, especially the white text over the images disappears.
Furthermore, the website makes extensive use of rectangles and squares, which are occasionally layered and stacked. In combination with the colors used, this creates a playful effect.
The typography is also great. A bold font (Interstate) is used for the titles in capitals and thus forms a great contrast with the running text, which is a lot thinner.