Pure Energie is one of the few electricity suppliers in the Netherlands that produces its own green energy. They do this by installing wind turbines and solar panels.
The website has a clean look. This is partly due to the colorful photos and the color palette that consists of a lot of white, combined with clear blue and grass green. Dark gray is used as a contrast color.
The typography that uses the easy-to-read Ubuntu font also adds to the minimal look. In the header huge letters with font size 80 is used and grabs most of the attention.
The rest of the website is divided into blocks that are subdivided into a grid. Most blocks occupy half or a third of the website width.
This way the website keeps its clean appearance. Plenty of white space also helps.