Dott

Designed by: Soda studio

Dott is a startup that offers a new form of transportation with electric scooters. The startup is active in European cities including Turin, Paris and Munich.

The website uses a light color palette (including the colors green, pink, yellow and blue) which are combined with colorful illustrations.

Plenty of whitespace makes the whole thing easy to read and the effective typography helps out as well. The dark gray text (or white on the dark gray background) offers sufficient contrast on the colored backgrounds.

The illustrations use organic forms and show people on the electric steps. They are simply designed, for example they have no face, which contributes to the minimalist look of the website.

Curves and intersections that we see on floor plans are used as bullets and background images. These little details finish the website.